Background
RECIV is an online marketplace that allows everyone to profit directly from renewable energy projects. Their platform connects investors, energy entrepreneurs, and landowners to make this possible. When I joined the UX Writing team as an intern, they had no UX or web designers on staff. Their website had good information, but it was hard to find and not presented in an intuitive way.
With help from RECIV's executive team, my international group of UX writing interns, and my team lead, I created new content and user flows that clearly articulated RECIV's brand values and unique offerings.
Though I participated in the whole design process, I mostly worked on user interviews, the user journey, competitor analysis, preliminary mobile app design
Project Overview
Deep Dive: Homepage Popup
RECIV's homepage pop-up was an excellent example of great information that was poorly presented. If you read the whole text of the pop-up, you got a general sense of its purpose. However, it was unnecessarily wordy and the value proposition was not as clear as it could be.
With all this in mind, my new version has the following updates:
- Text is less wordy and easier to scan
- Value proposition is at the top
- Form questions are less specific - to encourage anyone to submit leads
- Submit button is more visible with a clearer call to action
View both versions of the pop-up in Figma
Old Pop-up
New Pop-up
Room for Improvement
I learned from user research that many people found the pop-up to be annoying, just on principle. Regardless, I determined it was still important to keep the overall design. RECIV is looking for new energy projects to add for to their platform, and this intake form provides a way for anyone to submit a lead. Maybe it will be better as part of the Contact Us page, or just part of the home page.
